A few of the topics covered:
Effective selling is integral to a company
Successful businesses excel in selling valuable, reliable, and sought-after products.
It's crucial to ensure alignment across the company, enabling all departments to work cohesively towards shared objectives.Managers do not necessarily have to be natural sales people, yet they do need to know how to lead and inspire a sales team, the importance of the sales team, and how to guide the team into a powerful force which promotes the business, rather than selling products that they do not have.