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How to Communicate Your Business Vision

In this video we will teach you what questions to ask yourself before presenting your business vision to your work-team. It’s important to drum your workforce up and not just over-burden them with instructions.

How to Communicate Your Business Vision

Pt1 – The Why?

Antoine de Saint-Exupery said

If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and

work, but rather teach them to long for the endless immensity of the sea.

Communicating your vision is not only about what you say, but how you say it. It is important that you communicate the WIFM factor (what’s in it for me). what your internal customer, your staff wants to hear is how will this impact my workload? How might I benefit if we are successful? What is the compelling reason for the vision? What might be the financial incentives for the stakeholders as well as the stockholders? If you do not your vision might fall on deaf ears.

The three greatest incentives for your staff are:

● financial rewards tied to achieved goals

● a clear line between the company vision and their contribution to its success

● opportunity for professional development.

You must give them a reason to pursue the vision

Communicating the Why?

Communicating your company’s vision is an opportunity to invigorate your workforce, explain the battle, and tell the story. It is a chance to summon the will and the strength of your workforce, and create a call for action.

Your employees want to know how their salaries will be built, are there any benefits that come along with producing this vision? Will this vision contribute to my professional development? They want to know that you as a company are committed to investing in their future. Your role as leadership is to show how the company’s vision is going to positively impact their lives.

There are some key questions your staff will want to know:

● Why is this vision important?

● What will happen if we do achieve this vision?

● What will happen if we don’t?

● How will this vision ensure jobs and bonuses?

● How is it aligned with the company’s values?

● How will this vision create possibilities for employee innovation, contribution, recognition, and excitement?

● How will this vision contribute to competitive edge in our industry?

These are some of the questions you will want to give a bit of thought before presenting your


Over to You?

What is the most important question you can ask your workforce when presenting them with a vision?

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